Whether you’re an independent retailer looking to level up your home décor range or a garden centre buyer sourcing products which catch your customers’ attention, finding a wholesale home décor supplier who can deliver is key.
Not only can the right wholesaler supply you with high-quality products but through them you’ll gain access to important trends which appeal to your audience and boost sales. Here, we look at what those current trends are:
If you’ve been on the fence about whether to stock sustainable products now’s the time to nail your colours to the mast and go for it. Sustainability has become an important consideration for customers - a 2024 report from The Round Up revealed 78% consider it an important factor when shopping while 51% avoid products that are bad for the environment.
Stocking home décor products, made from materials like reclaimed wood or recycled plastic and glass, or those made from sustainable sources appeals to the environmentally conscious consumer by reducing environmental impact whilst also offering unique and attractive options for home décor.
Maximalism isn’t new – it’s a design philosophy that has been around for decades and embraces boldness, vibrant colours, clashing patterns and eclectic décor. Think the opposite of minimalism. While both remain popular, working with home décor wholesalers who stock products which exemplify this ethos can breathe new life into displays and, more importantly, sales. You can still cater to the popular minimalist trend but by increasing your range you can attract customers looking to create personalised and expressive interior spaces.
The trend for all things natural ties in nicely with environmental awareness and sustainability. It shows no sign of abating with strong demand for products made from bamboo, oak and pine as well as metals such as copper and iron.
Products made from natural materials are not only easier to clean and often more comfortable they connect customers to nature too. They’re also more authentic with individual grain or interesting imperfections which make the product unique.
Gift and home décor wholesalers who stock unusual products can help you get noticed. Unconventional designs or something out of the ordinary can set you apart and help you cultivate a reputation as the go-to business for something a little bit different.
If you’re looking to carve out a niche for your company by enabling customers to inject personality into their living spaces, then unusual designs can do that. They act as a conversation starter, highlight individuality and steer people away from mass produced (and sometimes underwhelming) options.
Handmade products feel that little bit more special than those produced in a factory. By using a home décor wholesaler who offers handcrafted items in their range you add another layer of individuality to your business.
You’re also supportng local artists and craftspeople which means you not only get to offer your customers unique, one-of-a-kind products which add character, but you get to be involved in your community too.
Creating a store that feels fresh, distinctive and appeals to a broad customer base doesn’t mean starting from scratch, it means sourcing smart. Partner with a wholesaler who understands trends, offers variety, and delivers standout pieces that set your shelves apart. When your supplier stays ahead of the curve, so do you and your customers will keep coming back for more.
Looking for innovative home décor designs to refresh your retail range? Contact us today to discover how our products can add value to your business.