The debate surrounding in-house vs external design teams is one that transcends many industries. If you’re an independent shop owner, then you’re probably aware of the dilemma many retailers face when sourcing wholesale unique gifts. 

With a proven track record of offering innovative and unusual products, read on to find out more about why in-house design teams are so important for guaranteeing wholesale unique gift items.

Familiarity With The Market

An in-house design team will have a greater awareness of your market and will be able to create designs that are aimed at your specific audience. They are solely working for you as well, so you know your designs won’t be found in any other shop. 

Consistency

Working with an in-house design team means you will benefit from consistency with your product range, as staff will have a clear idea of what your brand is and what it stands for. This way, they can ensure you have a coherent design that flows through each of your products, helping to build your identity to stand out to new and regular customers. 

Cost

Using an in-house design team can help you to save money in the long run since there is no need to train up new designers for each project you start. Less time is wasted going back and forth on designs too, meaning more time can be spent on creating new designs that appeal to your market. 

Collaboration

Having an in-house team means that your designers can work much more efficiently with your marketing, product development and sales departments. Encouraging collaboration can lead to improved design solutions for you, which is likely to lead to better products and therefore more sales. 

Understanding Of The Company

Finally, an in-house team will have a much better understanding of your company than an outsourced one. They will be immersed in your culture and values, resulting in much more authentic designs that you are happier with and that resonate well with customers. 

In an evolving and e-commerce-dominated market, creating a range of products that showcase the authenticity and quality of your brand will help you stand out in comparison to your competitors. To see for yourself what an in-house design team can do as well as our variety of seasonal catalogues, contact us today.