For professional buyers, wholesale gift shop catalogues are an essential part of the process when sourcing wholesale souvenirs and gifts. Read on to find out more about some of the reasons why catalogues and brochures are still so important when suppliers are selling wholesale to retailers in the UK.

Convenience

Firstly, catalogues and brochures offer an easy way for professional buyers to find out information on the products they are considering. It’s much simpler and more convenient to compare items this way, especially if they are looking at more than one supplier. The easier it is for a buyer to get the information they need, the more likely they are to see the supplier as a reliable and trustworthy source.

Images

Wholesale gift shop catalogues tend to be high-quality, providing high resolution images of the products available alongside detailed descriptions regarding how they work and what they can do. This can help a buyer to visualise whether the products are the right fit for them. 

Specifications

Catalogues often feature valuable information in a much easier and more accessible format. Buyers will be able to see the specifications of each product as well as any USPs and prices. This saves buyers from having to research this information themselves or contact the suppliers for more information, which can be time-consuming.

Credibility

A well designed and professional brochure reflects well on a supplier. It suggests that they are credible and immediately creates an element of trust, encouraging sales as well as repeat business from buyers. 

Showcase Products

A catalogue is essentially a marketing tool and can be used to showcase the products and services that are on offer. Because professional buyers really value them, brochures can really help suppliers to stand out from their competitors.

Brand Identity

Catalogues and brochures can help build brand identity, especially if the material is made in-house. This way, it can be designed exactly as the wholesale supplier desires, reflecting the quality of the products on offer. 

Finding the right wholesale supplier can make life for a professional buyer much easier. If you’re a professional buyer, why not browse our gift catalogues or get in touch with our established wholesale team today?