Every business in the gifting world has seasonal peaks and troughs but understanding when they are and stocking the right wholesale garden décor for each period can help you maximise the opportunities.
By strategically using these trends and partnering with a wholesale gifts supplier who can send you what you need, when you need it, you can leverage the power of seasonal fluctuations to drive sales and boost turnover.
To make seasonal trends work for you, you need to identify when they are and plan ahead. In terms of wholesale garden décor, spring and summer are the obvious peak periods when people are getting their homes prepped for the warmer weather while Christmas can be profitable with gift buying. But don’t discount other times of the year too.
Valentines, Mother’s Day, Father’s Day, Halloween, Pride and Black Friday/Cyber Monday are all a chance to capitalise on an uptick in footfall. Wholesale garden décor suppliers will have collections curated for these different seasons or events so you can stock products which attract attention at the right time of year.
Promote seasonal products early to create excitement and anticipation. Timing is key in the gardening world whether it’s plants for patio containers or attractive garden ornaments. And if you can get in front of your customers early, it can lead to higher sales and better inventory management.
Early notice gives customers a chance to plan their purchases and budget accordingly. If they see you promoting your garden décor range first, they’re also far more likely to visit you than a competitor.
Working with the right wholesale garden décor suppliers can ensure you get products in good time for seasonal changes and don’t suffer stockouts or get stuck with unsold inventory.
A good supplier will understand exactly when the trends are. They’ll also enable you to pre-order and advance buy so you’re ready to go at peak selling times. Similarly, some will allow low-cost minimum orders or small batch deliveries, so you don’t get left with lots of surplus stock once the seasonal peak has passed.
Once you know when your peak seasons or selling opportunities are, it’s essential you get in front of the right customers. With the use of AI and data analysis, marketing is becoming hyper personalised which enables you to target customers directly with offers and promotions that most appeal to them.
By creating customer profiles and gathering data on purchases you can understand what interests them and arrange your marketing materials for your wholesale garden décor accordingly. That way you have the right products in stock for the different customer segments throughout the year.
With 5.9 billion people using social media in 2025 it isn’t just for influencers and teenagers, it’s a powerful tool to help you reach your audience where they are. Showcasing garden décor products, announcing upcoming sales or promotions and revealing behind the scenes snippets on platforms like Instagram, Facebook and TikTok can create desire and encourage customers to visit your store during peak seasons.
Conversely, if it’s low season and sales are sluggish, a well-timed and targeted social media campaign can encourage customers to come in and buy, offering a welcome boost to your bottom line at times when you’re not traditionally busy.
Wholesale garden décor for retailers is often perceived as seasonal but it doesn’t have to be. With the right gift supplier in your corner and a well-thought-out marketing plan you can make the most of seasonal trends throughout the year to keep your business thriving.
Interested in boosting your seasonal sales with our garden décor collections? Contact us today to find out how we can support your business.